Calle de Cine is the cinematic heart of Jeonju and home to the Jeonju International Film Festival (JIFF). This emblematic street pulses with film culture and attracts cinema enthusiasts from around the world. What to see here includes galleries, cafés, and venues that celebrate Korean and international cinema. The street comes alive during festival season, hosting screenings, exhibitions, and cultural events that draw visitors keen to experience one of Asia's premier film festivals.